A Logo

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Indentifies a business in its simplest form via the use of a mark or icon

What is a Logo?

To understand what a logo is, we must first understand what it is for.

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo's derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – Sandeep, Abhay, Raj – rather than by the confusing and forgettable description of ourselves such as "the guy who always wears pink and has black hair". In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.

It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people's names to identify them. The logo identifies a business or product in its simplest form.

For more Samples of Logo Design, Check out our Portfolio Page.